Core Viewpoint - Alpha Modus Holdings, Inc. has filed a patent infringement lawsuit against MNTN, Inc. to protect its intellectual property related to AI-driven retail and fintech technology [1][8] Patent Infringement Details - The lawsuit asserts infringement of three key patents that are foundational to Alpha Modus's technology, which aims to enhance consumer engagement at the point of sale [3][5] - The patents in question include: - U.S. Patent No. 10,360,571: Methods for monitoring and analyzing consumer behavior in real time [5] - U.S. Patent No. 11,042,890: Systems for enhancing in-store customer assistance using advanced monitoring and sentiment analysis [5] - U.S. Patent No. 12,026,731: Personalized marketing and advertising linked to real-time consumer interactions and location tracking [5] Company Strategy - Alpha Modus views patent enforcement as a growth strategy, having previously filed similar lawsuits against major retailers and advertising networks, indicating its commitment to protecting its technology [7] - The company aims to balance protection of its intellectual property with opportunities for collaboration, emphasizing a preference for amicable resolutions [6] Market Context - The actions taken by Alpha Modus highlight its role as a pioneer in the $60+ billion retail media and self-service kiosk markets, focusing on monetizing core technologies [7] - The lawsuit seeks damages, injunctive relief, and validation of the patents' enforceability, reinforcing the company's position in the industry [8][9]