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Klarna’s IPO Brings Buy Now, Pay Later Revolution to Wall Street
Yahoo Finance· 2025-09-10 13:30
Group 1 - Klarna, a Stockholm-based company, is known for its buy now, pay later service, allowing shoppers to pay in four interest-free installments, and has recently launched its IPO on Wall Street [1][3] - The IPO involved the sale of 34.3 million shares at $40 each, with the company raising $200 million from selling an additional 5 million shares for corporate purposes [2][3] - Klarna has reached 111 million active customers, facilitating $112 billion in annual retail sales across 790,000 merchants, marking a significant milestone in its 20-year history [3] Group 2 - The shift from traditional credit cards to alternative payment methods like Klarna is particularly pronounced among younger consumers in the U.S., who are seeking to avoid high APRs and predatory fees [4] - Retailers, including Walmart, have rapidly adopted Klarna's services, which cater to a wide range of price points, from high-end fashion to more affordable options [5][6] - Klarna's model allows it to handle a significant portion of online sales for its U.S. merchant partners, managing $1 out of every $3 in online sales, and up to $2 out of every $3 in more established markets like Germany [6]