Group 1 - U by Kotex® has partnered with Anna Leigh Waters, the number one pickleball player, to challenge the stigma surrounding menstruation in sports [1][2][3] - A study indicates that some women's mental agility may improve during menstruation, with faster reaction times and better accuracy [2] - More than 84% of teenage girls aged 11-16 report a decrease in interest in sports after starting their period, and nearly 25% feel embarrassed to participate in physical activities during their menstrual cycle [3] Group 2 - The partnership aims to empower women to continue participating in sports regardless of their menstrual cycle, promoting the message that periods should not hinder athletic performance [3][4] - U by Kotex® emphasizes the importance of showcasing female athletes' resilience and strength, aligning with their mission to normalize conversations about menstruation in sports [4]