Permissible Snacks
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PepsiCo's PFNA Struggles: Can Permissible Snacks Revive Volumes?
ZACKS· 2026-01-12 17:45
Core Insights - PepsiCo, Inc.'s PFNA is experiencing challenges due to pressured consumer spending and shifting preferences impacting traditional snack demand [2] - The company is focusing on its permissible snack portfolio to drive volume growth and restore momentum [2][4] Group 1: Performance and Strategy - PepsiCo is expanding its presence in permissible snacks through brands like Simply, Sun Chips, Stacy's, Quaker Rice Cakes, Siete, and Sabra, which emphasize healthier attributes [3] - Sun Chips is the leading permissible salty snack brand, projected to generate over $700 million in annual sales [3] - The company is refreshing legacy brands such as Lay's and Tostitos by removing artificial colors and flavors to align with health-forward snacking trends [3] Group 2: Market Challenges and Outlook - The effectiveness of permissible snacks in offsetting softness in core categories and driving sustained volume recovery remains uncertain [4] - Success will depend on balancing affordability, taste, and health credentials while executing effective pricing and distribution strategies [4] Group 3: Competitive Landscape - Coca-Cola and Keurig Dr Pepper are also adopting a "permissible" strategy, focusing on better-for-you beverage options to align with changing consumer preferences [5][6][7] - Coca-Cola is expanding its zero- and low-sugar offerings and functional hydration products to maintain relevance with health-conscious consumers [6] - Keurig Dr Pepper emphasizes lower-sugar drinks and functional refreshment, particularly in cold beverages and coffee, to stabilize volumes [7] Group 4: Financial Performance - PepsiCo's shares have declined by 6.1% over the past three months, contrasting with the industry's growth of 3.8% [8] - The company trades at a forward price-to-earnings ratio of 16.33X, slightly below the industry average of 18.00X [10] - The Zacks Consensus Estimate for PepsiCo's 2025 earnings indicates a year-over-year decline of 0.5%, while 2026 earnings are expected to grow by 5.4% [11]