Core Insights - She Said Yes is a sustainable fine jewelry brand that focuses on personal expression and emotional resonance in jewelry design [2][8] - The brand is launching a yearlong global campaign called "Our Yes Moments" to encourage customers to share their personal stories and celebrate significant life moments [3][4] Company Overview - She Said Yes offers fully customizable engagement rings and fine jewelry that reflect the wearer's personal story and values [2][5] - The brand emphasizes sustainability by using conflict-free stones and eco-conscious practices, appealing to modern consumers who prioritize ethical sourcing [6][8] Product Offering - The jewelry can be customized online, allowing for choices in materials, settings, and engravings, which supports collaborative decision-making among couples [5][8] - In addition to bridal jewelry, She Said Yes is expanding its collection to include everyday fine jewelry, catering to various personal milestones and self-celebration [7] Marketing Strategy - The "Our Yes Moments" campaign invites participants to share their "yes" moments on social media, with prizes awarded weekly, monthly, and annually to encourage engagement [3][4][9] - The campaign aims to create a community around love and commitment, enhancing brand visibility and customer connection [3][4]