Surveillance Pricing Practices - Online retailers are accessing user data to adjust prices, a practice no longer considered a 'conspiracy theory' [1] - Airlines are also adjusting prices based on user data [1] - Consumers may pay different prices for the same item due to surveillance pricing during the holiday season [1] Data and Algorithms - Companies are charging different prices based on data such as location, proximity to the store, and shopping history [2] - Major retailers use personal algorithms to adjust prices based on data from sources like Amazon carts, Uber rides, and the type of laptop used [2] - Airlines adjust prices based on the number of times a user visits the website [2] Regulatory Landscape - Currently, there is no federal regulation for companies using surveillance pricing [3]