Personalization Engines
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CleverTap Recognized as a Leader in Latest Gartner® Magic Quadrant™ for Personalization Engines
BusinessLine· 2026-02-16 06:46
Core Insights - CleverTap has been recognized as a Leader in Gartner's 2026 Magic Quadrant for Personalization Engines, highlighting its progress in customer engagement and personalization [1][4]. Company Overview - CleverTap is an AI-first, all-in-one customer engagement and retention platform that helps brands build lasting customer relationships through data [7]. - The platform integrates AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics, working seamlessly with over 100 leading martech solutions [7]. Technology and Innovation - The company's hyper-personalization approach utilizes CleverAI™, which enables 1:1 engagement at scale and interprets customer intent to deliver the right message at the right time [2][3]. - CleverAI™ is designed for autonomous real-time orchestration, optimizing customer experiences throughout the customer lifecycle [3]. Market Impact - Brands using CleverTap's solutions have reported up to a 35% increase in conversion rates across various industries, including financial services, retail, and telecom [2]. - The company continues to innovate and execute its product roadmap, aiming to revolutionize the customer engagement industry [5]. Clientele and Global Presence - CleverTap serves a diverse range of leading brands such as TD Bank, Burger King, Paytm, and Vodafone, demonstrating its capability to drive measurable growth through effective customer engagement [8]. - The company has a global presence with backing from investors like Accel and Tiger Global, operating across regions including the US, Europe, and Asia [8].