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AmEx Gets a Taste of Toast: And a Bigger Bite of Hospitality?
ZACKSยท 2025-08-07 15:56
Core Insights - American Express Company (AXP) has established a multi-year strategic partnership with Toast, Inc. to enhance hospitality experiences by integrating guest data from its restaurant reservation platforms into Toast's systems [1][2] - This partnership strengthens AXP's position in the restaurant and hospitality ecosystem, creating a seamless guest experience from reservation to payment [2][4] - AXP differentiates itself from competitors by linking card membership to exclusive, data-enhanced hospitality services, which can drive higher loyalty and spending among cardmembers [3][5] Company Strategy - The integration of Resy and Tock listings into Toast's platforms enhances visibility and marketing for restaurants, potentially improving retention and attracting more establishments to Toast [4][7] - AXP's approach allows it to deepen customer relationships and expand merchant acceptance, while Toast benefits from new traffic sources and tools [4][5] Competitive Advantage - AXP sets itself apart from Visa and Mastercard by integrating deeply into the hospitality journey, offering personalized dining experiences and creating value beyond transactions [5][6] - This end-to-end control reinforces AXP's premium image and positions it as a hospitality partner rather than just a payment processor [5][6] Financial Performance - AXP shares have declined 0.5% year-to-date, while the industry has grown by 2.3% [6] - AXP trades at a forward price-to-earnings ratio of 17.87, below the industry average of 20.89, with a Value Score of B [9] - The Zacks Consensus Estimate for AXP's 2025 earnings is $15.26 per share, indicating a 14.3% increase from the previous year [10][12]