Core Insights - Bark Inc. is shifting its investor relations strategy from traditional institutional investors to individual retail investors, recognizing the growing influence of this demographic in the market [1][5][6] - The company has achieved its first full year of positive EBITDA, prompting a focus on more effective navigation of public markets [3][4] - CEO Matt Meeker envisions expanding Bark beyond its BarkBox subscriptions, aiming to create a comprehensive ecosystem for pet products and experiences [7][8] Investor Relations Strategy - Meeker believes that traditional roadshows are a misallocation of resources for a company of Bark's size, as large institutional funds struggle to take meaningful positions [4] - The company is adapting to a new landscape where retail investors are more active and influential, emphasizing direct and authentic engagement on platforms like X and Discord [5][6] Financial Performance - Bark's stock closed at $0.83 per share, reflecting a year-to-date decline of 56.04% and a 47.75% drop over the last year, with a market capitalization of $137.64 million [9]