Group 1 - Chewy is focusing on growing its Chewy+ membership by targeting existing customers, resulting in a low acquisition cost for new members [2] - In Q2 2025, Chewy reported a net sales increase of 8.6% year over year, reaching $3.1 billion, with active customers growing by 4.5% to 20.9 million [2] - The Chewy+ program enhances customer experience and encourages exploration of a wider range of products and services [3] Group 2 - Chewy has maintained the highest customer satisfaction among online retailers for three consecutive years, according to the American Customer Satisfaction Index [4] - The Chewy+ membership accounted for 3% of monthly sales in July 2025, with members showing higher engagement and purchase frequency compared to non-members [5] - Chewy aims to position Chewy+ as the leading pet membership program in the industry, similar to Amazon Prime and Costco memberships [5]