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Letting Home Sellers Test the Waters Before Listing Could Boost Housing Supply as Much as 12%
Businesswire· 2026-03-13 19:09
Core Insights - Redfin estimates that allowing home sellers to test pricing strategies before listing could increase housing inventory by 6%-12% in certain markets, enhancing buyer options and potentially leading to more transactions [1] Group 1: Housing Inventory and Market Dynamics - The flexibility for sellers to use 'Private Exclusive' and 'Coming Soon' listings allows them to gauge interest and determine accurate pricing, which can lead to a more confident decision to list their homes [1] - Redfin's analysis indicates that phased marketing can help sellers avoid prolonged market times and price cuts, which are detrimental to home sales [1] - The report highlights that overpricing a home by 10% or more can extend the time it remains on the market by over a month, emphasizing the importance of accurate pricing [1] Group 2: Seller Benefits and Market Confidence - Phased marketing offers sellers privacy and convenience, allowing them to market their homes without extensive public exposure, which is particularly appealing to certain demographics [1] - Sellers utilizing phased marketing are less likely to experience price cuts, which can negatively impact buyer perception and final sale prices [1] - The report suggests that as more homeowners feel empowered to list their properties, the overall housing inventory will increase, addressing the current housing shortage [1]