Core Insights - The white paper by Transaction Network Services (TNS) and Juniper Research emphasizes the importance of branded calling and call verification to restore trust in enterprise voice communications, particularly in high-touch industries [1][4] Group 1: Call Authentication and Verification - The research identifies how phone number reputation management, branded calling, and call verification can help businesses combat declining call pickup rates [1] - It discusses best practices for enterprises to maximize the value of their phone numbers and deploy call authentication technologies to secure voice channels [2][4] Group 2: Impact of Fraud and Consumer Trust - Fraudsters are increasingly using call spoofing and impersonation scams, leading to a significant decline in consumer trust; 72% of people now refuse to answer unknown calls [3] - The overwhelming volume of fraudulent robocalls creates challenges for enterprises in reaching customers, impacting engagement and retention [4] Group 3: Solutions and Best Practices - The report outlines five best practices for enterprises to enhance phone number reputation, including call behaviors, verification, and branded calling [4] - TNS emphasizes that protecting the reputation of phone numbers is essential for effective customer engagement in the current robocall environment [5]