Core Insights - Pizza Hut has launched a limited-time lineup called Hut Lover's Pizzas, featuring four pizzas priced at $12.99 each, aimed at providing more toppings and flavors for less money [1][4] - The new Spicy Hawaiian Lover's Pizza is highlighted as a key offering, combining spicy marinara, ham, bacon, pineapple, jalapeño, and red chili flakes, catering to the 38% of pizza fans who favor pineapple as a topping [2][4] Product Details - The Hut Lover's lineup includes four iconic pizzas: Spicy Hawaiian Lover's, Meat Lover's, Pepperoni Lover's, and Veggie Lover's [6] - The Spicy Hawaiian Lover's Pizza is positioned as a bold new recipe that delivers a sweet-and-spicy flavor profile [2][4] Marketing Strategy - Pizza Hut's new campaign emphasizes love and connection, using a wedding theme to resonate with consumers and highlight the brand's commitment to delivering legendary pizza at an unbeatable price [3][4] - The campaign aims to enhance customer engagement by associating the product with memorable moments and good times [4] Company Background - Pizza Hut, a subsidiary of Yum! Brands, operates nearly 20,000 restaurants in over 110 markets, known for its innovative pizza offerings [5] - The brand has a strong digital presence, with over half of its transactions coming from digital orders, and runs a loyalty program called Hut Rewards [5]