Company Overview - Beyond Meat's stock has collapsed to less than $1 after finalizing a deal to reduce its debt burden, which involves issuing up to 326 million new shares to note holders [2][5] - The company has experienced a significant decline in sales, dropping from a peak of $465 million in 2021 to $326 million last year, with second-quarter sales down 20% resulting in a loss of $29.2 million [5][7] Market Trends - There has been a shift in consumer preferences back to animal meats, which has negatively impacted demand for plant-based products like those offered by Beyond Meat [3][4] - The U.S. plant-based meat and seafood industry has seen a 28% drop in unit sales and an 18% decline in revenue to $1.17 billion over the last two years, indicating a broader trend affecting the sector [7] Competitive Landscape - Beyond Meat faces stiff competition from Impossible Foods, which has gained market share in supermarkets and is featured in menu items like the Whopper at Burger King [6]