Core Insights - Laird Superfood has launched a new product, the Protein Instant Latte, which combines convenience with nutritional benefits, featuring 10 grams of protein per serving from a blend of plant-based sources [1][2][3] - The product is designed to meet the growing consumer demand for protein-rich foods and offers additional benefits from functional mushroom extracts [2][3] - The Protein Instant Latte is priced at approximately $19 for a bag containing 6 servings, making it a cost-effective alternative to traditional coffee shop lattes [2][4] Company Overview - Laird Superfood, founded in 2015 by surfer Laird Hamilton, focuses on minimally processed superfood products aimed at enhancing energy and overall well-being [5] - The brand has expanded its product line from superfood creamers to include instant lattes, coffees, bars, and prebiotic greens, all made with simple ingredients [5] - The company emphasizes a commitment to clean, real food ingredients that support active lifestyles [5]