Brand Philosophy & Sustainability - The brand started with a feeling of creating something richer, more intentional, and more human, rather than a mission statement [1] - Sustainability should feel good, not guilt-driven, and creating plastic-free products should be about designing an experience people love [5] - Following instincts can be the first act of sustainability [5] - The brand emphasizes innovating the formula (waterless and solid products) to innovate packaging, rather than just swapping out plastic [7] Product & Packaging Innovation - Most lotions and creams are 80% to 90% water, contributing to the beauty industry's 120 billion units of plastic packaging annually [6] - Waterless and solid products eliminate the need for plastic bottles, pumps, and preservatives, reducing the carbon footprint [7] - The company uses predictive algorithms to monitor temperatures on shipping routes and corn-based dissolvable liners to insulate packages [10][11] Challenges & Growth - The brand faces challenges in scaling due to the melting of lotion bars in hot weather, requiring innovation to maintain product integrity and brand values [8][9] - The company partners with material suppliers to develop next-generation plastic-free packaging solutions [11] - To solve plastic pollution, the industry needs to reimagine experiences end-to-end, focusing on what replaces the bottle rather than just the plastic [13]