Core Insights - PureCycle Technologies, Inc. has partnered with the Cleveland Browns to introduce 100% PureFive™ resin in their 2025 line of player souvenir cups, enhancing sustainability efforts at Huntington Bank Field [1][2] - The collaboration aims to improve recycling practices by utilizing polypropylene plastic waste generated during games, which will be processed at PureCycle's Ironton, Ohio facility [1][2] - The Cleveland Browns are the first professional sports team to implement the Run It Back line of cups, which can contain up to 100% PureFive™ resin [4] Company Overview - PureCycle Technologies specializes in patented dissolution recycling technology that transforms polypropylene plastic waste into a renewable resource, producing PureFive™ resin that can be recycled multiple times [6] - The company has established a strong partnership with the Cleveland Browns, which has been ongoing for several years, focusing on educating fans about recycling and now providing sustainable souvenir cups [2][5] Industry Context - The introduction of sustainable products like the PureFive™ resin cups reflects a growing trend in the sports industry towards enhanced sustainability practices [2][5] - The challenge of creating sustainable polypropylene products lies in sourcing a resin that meets food safety and processing requirements, which PureCycle has addressed through its innovative recycling technology [5]