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Ford Unveils Universal EV Platform: 'Assembly Tree' Mirrors Tesla's 'Unboxed' Approach
Benzinga· 2025-08-12 18:12
Core Insights - Ford Motor Company has unveiled a Universal EV Platform designed for a midsize electric truck, emphasizing simpler construction and greater efficiency [1][2] - Goldman Sachs analyst Mark Delaney maintains a Neutral rating on Ford with a price target of $11, noting the first application of the platform will be a midsize BEV truck priced around $30,000, expected for delivery in 2027 [1][6] Group 1: Platform Efficiency - The Universal EV Platform features approximately 20% fewer parts and a manufacturing process that is about 15% faster compared to traditional vehicles [2][3] - The platform is designed to use roughly one-third less battery than first-generation EVs, enhancing overall efficiency [2][3] Group 2: Cost and Production Innovations - The new platform is expected to reduce costs by a few thousand dollars due to system-level power efficiency and improved visibility for engineers [5] - Ford's assembly process will utilize large castings and modular work approaches, aiming for a 15% reduction in assembly time [5][6] Group 3: Structural and Component Changes - The midsize truck will incorporate a structural battery pack that is lighter and shorter than previous models, using prismatic cells from Ford's Michigan plant [4] - The design includes a significant reduction in components, such as 25% fewer fasteners and 40% fewer dock-to-dock workstations, contributing to a more efficient assembly process [4][5]