Public Disclosure Authorized Public Disclosure Authorized Public Disclosure Authorized Public Disclosure Authorized WORLD BANK GROUP GENDER THEMATIC POLICY NOTES SERIES: EVIDENCE AND PRACTICE NOTE ADDRESSING PLURALISTIC IGNORANCE TO PROMOTE GENDER EQUALITY ELIZABETH COSTENBADER, LORENA LEVANO GAVIDIA, ANA MARÍA MUÑOZ BOUDET ABSTRACT: Pluralistic ignorance is a social norms phenomenon in which people mistakenly believe that their personal preferences are not what most people around them support or prefer. Th ...