Core Viewpoint - The upcoming Spring Festival in Jiangsu is marked by a surge in consumer activity, driven by various promotional events and government subsidies aimed at boosting spending [1][2] Group 1: Consumer Trends - Jiangsu's Spring Festival consumption season is themed "Four Seasons Appointment · Digital Enjoyment," featuring diverse activities that enhance consumer engagement [1] - The local government has implemented substantial subsidies for car replacements and home appliance upgrades, with maximum incentives reaching 20,000 yuan [1] - The "Su New Consumption" initiative has launched a comprehensive program for upgrading home appliances and digital products, involving 14,000 stores across the province [1] Group 2: Economic Impact - As of January 25, 540 million yuan in subsidies has stimulated nearly 4 billion yuan in sales, demonstrating a leverage effect of 1:7.4 [1] - The combination of online and offline shopping experiences has created a vibrant consumer landscape, with e-commerce platforms and local markets actively participating in the festive season [1] Group 3: Cultural Integration - The integration of cultural and tourism activities, such as the "Qinhuai Lantern Festival" and "Intangible Cultural Heritage New Year," enhances the festive atmosphere and encourages consumer participation [2] - The blend of traditional customs and modern experiences fosters a complete consumption cycle, inviting visitors to enjoy the unique offerings of Jiangsu during the Spring Festival [2]