Core Insights - American Eagle's stock surged nearly 20% following President Trump's endorsement of Sydney Sweeney's advertisement, which he described as "fantastic" after learning she is a registered Republican voter [1][3][13] - The retailer's stock price increased to $12.61, marking a significant recovery from recent losses, with a market capitalization of $2.14 billion [4][5] - The advertisement campaign has sparked public debate regarding its messaging and implications, particularly concerning the phrase "great jeans" and its perceived connection to the "male gaze" [6][10] Company Performance - The stock price of American Eagle rose by 17% to $12.61 as of noon ET, reflecting a notable reversal after previous declines [3][5] - Shares have fluctuated between $9.27 and a 52-week high of $22.82, indicating volatility in the stock's performance over the past year [4][5] Advertising Campaign - The fall denim campaign featuring Sydney Sweeney has ignited discussions about its appropriateness and alignment with American Eagle's brand values, particularly in relation to its subsidiary Aerie's body-positive messaging [6][10] - American Eagle defended its campaign, stating that it focuses on the jeans and the confidence they bring to wearers, rather than any other interpretations of the messaging [10][12]