Core Insights - Fluent, Inc. has expanded its partnership with Authentic Brands Group, enhancing its position as a post-purchase monetization partner for retailers [1][2] - Authentic Brands Group owns a portfolio generating over $32 billion in global annual retail sales, and the partnership aims to add millions of annual transactions to Fluent's network [2][3] Company Overview - Fluent, Inc. is a commerce media solutions provider that connects brands with engaged consumers, leveraging exclusive ad inventory and first-party data [5] - Founded in 2010, Fluent focuses on performance marketing to drive monetization and enhance customer engagement [5] Partnership Details - The expanded partnership will support post-purchase monetization for additional brands including Reebok, Vince Camuto, and Champion, among others [2][3] - Fluent's technology allows retail partners to deliver personalized offers that enhance customer experience without disrupting the purchasing process [3][4] Strategic Importance - The partnership is seen as a significant step in building a high-performance commerce media network, unlocking premium ad inventory for brands [3] - Authentic Brands Group recognizes Fluent's data-driven approach as a means to drive new revenue and improve customer experience [4]