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Pepsi introduces prebiotic cola months after Poppi acquisition
CNBCยท 2025-07-21 19:08
Core Insights - PepsiCo is launching a prebiotic cola named Pepsi Prebiotic Cola this fall, following its $1.95 billion acquisition of Poppi, a functional beverage company [1][2] - The U.S. soda consumption has declined over the past two decades, but prebiotic sodas have gained popularity among health-conscious consumers [1] - Pepsi's North American beverage volume decreased by 2% in the second quarter, prompting the company to focus on health trends to attract customers [2] Product Details - Pepsi Prebiotic Cola will be available for online purchase this fall and in retailers next year, containing three grams of prebiotic fiber and five grams of cane sugar [3] - The fiber content in Pepsi Prebiotic Cola is one gram more than Poppi's soda but significantly lower than Olipop's fiber content [3] Competitive Landscape - Coca-Cola has also entered the prebiotic soda market with its Simply Pop brand, launched in February, indicating a growing trend in functional beverages [5] - The competition is intensifying as both Pepsi and Coca-Cola adapt to changing consumer preferences towards healthier options [5]