Core Insights - The company reported strong Q3 results with nearly 35% constant currency growth, raising guidance for year-end, indicating robust demand in the US despite price increases and no plans for Black Friday discounts [1][2]. Company Strategy - The company is focused on building a premium global sportswear brand, differentiating itself from competitors by creating a strong emotional connection with customers [2][3]. - Investment in product innovation, quality, sustainability, and premium customer experiences is central to the company's strategy [3]. Market Performance - The Asia Pacific region has shown exceptional growth, with over 100% growth for four consecutive quarters, driven by a strong demand for premium brands [4][5]. - The company is expanding its market by attracting new customers who do not currently engage with sportswear, rather than competing directly with existing players [8][9]. Product Categories - The company is currently performing well in running and tennis categories, with plans to expand into new sports categories by 2026 [10][11]. - The apparel segment has seen a 100% growth, indicating a significant opportunity for future expansion [11][13]. Pricing Strategy - The company maintains a full-price sales strategy during the holiday season, avoiding discounting, which has resulted in a record gross profit margin [14][15]. - The company is effectively managing tariff impacts while maintaining strong pricing power and control over its operations [15][16].