Key Takeaways lululemon saw Americas revenues fall 2% y/y in 3Q25, with U.S. sales down 3% and comparable sales off 5%.LULU cited lower visit frequency, heavier promotions and consumer trade-down as drivers of weak U.S. traffic.LULU is executing a three-pillar plan and leaning on China momentum, with benefits expected in FY26.lululemon athletica inc.’s (LULU) business model is built around premium apparel positioning, anchored in technical innovation, brand loyalty and full-price selling. The company contin ...

Financial Data and Key Metrics Changes - The company's revenue for Q2 2025 reached RMB 3.3 billion, an increase of 10.2% year over year [21] - Gross merchandise volume (GMV) was RMB 8.1 billion, reflecting a year-over-year increase of 15.5% [21] - Non-GAAP net income was RMB 629.8 million, up by 0.1% year over year, while total non-GAAP net income for 2025 rose by 6.8% year over year to RMB 1.3 billion [22][32] - The total membership exceeded 200 million, increasing by 14.5 million from Q1 and 42.7% year over year [22] Business Line Data and Key Metrics Changes - Revenue from franchisee tea houses grew by 6.1% to RMB 3.02 billion, accounting for 90.7% of total revenue [24] - Revenue from company-owned tea houses surged by 77.3% to RMB 311.2 million, representing 9.3% of total revenue [24] - Average monthly GMV per tea house in Greater China was RMB 404,352, showing a year-over-year decline due to a high base from the previous year [25] Market Data and Key Metrics Changes - Overseas markets experienced significant growth, with GMV increasing by 77.4% year over year and 31.8% quarter over quarter [25] - The company opened a net of 52 stores overseas in 2025, bringing the total to 208 stores as of June 30, 2025 [26] - In Singapore, daily sales remained strong, averaging above 1,500 cups per day per store [55] Company Strategy and Development Direction - The company is focused on maintaining a premium brand positioning and avoiding price wars, emphasizing high-quality products and customer experience [40][41] - A new North American leadership team has been established to accelerate market expansion [7][9] - The company plans to invest strategically in overseas markets and enhance its global talent pipeline [9] Management's Comments on Operating Environment and Future Outlook - Management acknowledged intensified competition from delivery platforms in China, which has impacted margins and profitability [23] - The company remains committed to its long-term growth strategy, focusing on quality and brand integrity despite short-term challenges [34] - Management expressed confidence in the overseas operations gaining traction and building a solid operational foundation for future growth [33] Other Important Information - The gross margin improved to 53.9%, up from 48.4% year over year, driven by economies of scale and lower purchasing costs [27] - Operating expenses increased significantly due to share-based compensation related to the IPO and expansion efforts [28][31] Q&A Session Summary Question: Impact of delivery platform subsidy program on operations - Management noted that reliance on subsidies is unsustainable and does not foster brand loyalty, emphasizing a focus on quality and operational efficiency instead [39][40] Question: Update on overseas expansion plans - Management provided details on the successful store openings in various countries, including the first store in Los Angeles, and plans for further expansion in the Philippines and Vietnam [52][60] Question: Same store sales performance and future trends - Management indicated that same store GMV softened due to a high base from last year and intensified competition, but they expect the impact of subsidies to fade over time [64][65]