India is YouTube's largest market by user base, with the platform positioning itself as the country's "New TV", driven by the rapid growth of both long- and short-form content. This has brought it into direct competition with traditional linear television and streaming platforms.At its Brandcast 2025 event, YouTube said 'Shorts' has an average of more than 650 million monthly logged-in viewers in India, while its 'Connected TV' audience in India has crossed 75 million people aged 18 and above. In India, a ...