Core Insights - Turning Point Brands has launched FRE Watermelon, expanding its FRE nicotine pouch portfolio to include a full range of strengths from 3 to 15 milligrams, targeting the underserved fruit-flavored pouch market [1][2][3] Product Launch - FRE Watermelon is the first white pouch brand to offer a complete assortment of nicotine strengths, addressing consumer demand for bold fruit flavors without compromising on strength [2][3] - The product is available in five strengths: 3mg, 6mg, 9mg, 12mg, and 15mg, appealing to a wide range of adult nicotine users [2] Market Positioning - The introduction of FRE Watermelon positions the brand to capitalize on shifting consumer preferences, as Mint and Wintergreen flavors have historically dominated the market, accounting for over 60% of U.S. sales [3] - A national segmentation study indicated that Watermelon outperformed competing flavors in visual appeal, purchase intent, and overall preference, particularly among female users [2] Product Features - FRE distinguishes itself with pre-moistened pouches that maintain flavor across all strengths, along with packaging upgrades that enhance shelf appeal and simplify inventory management for retailers [4] Availability and Marketing - FRE Watermelon was launched on October 1, with retail distribution set to begin in Q4, supported by a comprehensive marketing campaign and point-of-sale materials [5]