Group 1: Market Overview - China's birth rate was 5.6 births per 1,000 people in 2025, down nearly 13% from 2023, with only 7.9 million babies born last year, indicating a worsening fertility crisis [1] - The U.S. birth rate was 10.7 babies per 1,000 people in 2023, highlighting a significant disparity in birth rates between the two countries [1] Group 2: Company Strategy - Procter & Gamble has managed to grow its China baby care business by a double-digit percentage over the past 18 months despite the declining birth rate by focusing on premium products that align with Chinese cultural values [2][4] - The Pampers Prestige line, which uses silk as a key material, exemplifies the company's strategy to cater to Chinese parents' desire for high-quality products [4] - Premium disposable diapers account for 35% of the Chinese diaper market, with sales growing at nearly four times the rate of standard disposable diapers, indicating a strong market for premium products [5] Group 3: Innovation and Future Outlook - Procter & Gamble is undergoing a long-term reinvention, emphasizing innovation and productivity gains to fund new product development while managing cost pressures from tariffs and inflation [7] - The success of the Pampers Prestige line serves as a blueprint for the company's other businesses as it seeks to adapt to changing market conditions [8]