Core Insights - American Express has announced significant upgrades to its U.S. Platinum cards, adding new perks valued at over $3,500 annually while increasing the annual fee by $200 to $895 [1][3]. Summary by Categories Perks and Benefits - The updated perks include dining credits via Resy, shopping credits at Lululemon, and Uber One memberships, along with enhanced hotel and entertainment benefits [2]. - Platinum Business cardholders will receive new credits for Dell and Adobe purchases, a $600 hotel credit, and up to $3,600 in additional statement credits for top spenders [2]. Financial Implications - The increase in annual fee to $895 is expected to provide a long-term boost to American Express's financial results [3]. - The company believes that the value provided through the new perks significantly exceeds the annual fee, enhancing customer satisfaction and retention [3]. Target Demographics - The card refresh aligns with American Express's strategy to target affluent customers, particularly Millennials and Gen Z, who are comfortable with credit card fees and view them as subscription-like products [5][6]. - Millennials and Gen Z account for 35% of all U.S. consumer spending for American Express, a significant increase from 19% in 2019 [7]. Spending Trends - Since the launch of Resy benefits, Amex cardholders have increased their spending at participating U.S. restaurants by 25%, making them attractive to restaurant partners [4]. - The trend indicates a strong willingness among customers to pay for premium card benefits, as evidenced by record increases in card fees reported in Q2 earnings [7].