Core Insights - Holland America Line achieved a record in Black Friday weekend sales, with a 19% increase in bookings compared to the previous record set in 2023 [1][2] - The surge in bookings is particularly notable for summer Alaska vacations in 2026, with guests opting for both cruise options and Alaska Cruisetours [2] - The company emphasizes the importance of creating memorable travel experiences, as indicated by the record-breaking sales during the holiday season [2] Booking Trends - Strong demand for Alaska cruises, highlighting the appeal of glaciers, wildlife, and authentic experiences [1][2] - Guests are also booking Caribbean cruises for the near term and South American cruises as far out as 2028 [2] Promotional Offers - Holland America's Black Friday/Cyber Monday promotions included discounts of up to 30% on cruise fares and a low deposit of $25 [3] Company Background - Holland America Line has over 150 years of experience in the cruise industry, offering expertly crafted itineraries and exceptional service [4] - The cruise line operates a fleet of 11 vessels, visiting nearly 400 ports in 114 countries, and has a long-standing history in Alaska [4]

Core Insights - Celebrity Cruises has taken delivery of its newest ship, Celebrity Xcel, and announced the construction of its sixth Edge Series ship, Celebrity Xcite, which is expected to set sail in 2028 [1][5][8] Group 1: Ship Deliveries and Announcements - Celebrity Xcel officially joins the Celebrity Cruises fleet, marking a significant milestone celebrated by executives and crew members [3] - The construction of Celebrity Xcite commenced with a steel cutting ceremony, indicating the brand's commitment to innovation and excellence in premium cruising [5][6] Group 2: Design and Guest Experience - Celebrity Xcel has been designed with guest input through the Xcel Dream Makers program, aiming to enhance the vacation experience [2] - The Edge Series ships, including Celebrity Xcel and Xcite, are focused on redefining premium travel with elevated design and unique experiences [2][6] Group 3: Inaugural Seasons and Itineraries - Celebrity Xcel will begin its inaugural season in November, offering seven-night itineraries to destinations such as The Bahamas, Mexico, and the Caribbean [7] - In Summer 2026, Celebrity Xcel will embark on its inaugural European season with journeys from Barcelona and Athens, including overnight stays in Madeira, Portugal [7]