Company Strategy & Business Model - The company is shifting from a production-focused to a brand-centric business model to improve cost efficiency and maximize agility[6, 11] - The company is evolving from a countertop player to a surfaces player, expanding its product offerings beyond kitchen and bath to the entire home[6, 9, 10] - The company aims to be the leading choice for surfaces all around the world[8] Financial Performance & Restructuring - The company's revenue in 2024 was approximately $443 million[5] - The company's operating cash flow in 2024 was approximately $32 million[5] - Strategic restructuring plan is expected to generate annualized savings of over $60 million compared to 2022 expenses[31, 32, 33] - Q2'25 revenue was $101.1 million, a 15.3% decrease compared to Q2'24[53] - Q2'25 adjusted gross margin was 19.7%, a 4.1 percentage point decrease compared to Q2'24[53, 55] Market Position & Global Footprint - The company has a global presence in over 60 countries[5, 35] - The company's revenue in 2024 was primarily from the US (49.9%), Canada (13.9%), and Australia (17.0%)[36] - The company is expanding its porcelain offering in the US and Canada[31]