Financial Data and Key Metrics Changes - In 2024, the company achieved a net sales of CHF 2.32 billion, reflecting a strong constant currency growth rate of over 33% [11][52] - The gross profit margin reached 60.6%, while the adjusted EBITDA margin was 16.7%, indicating a solid path towards midterm targets [12][52] - For Q4, net sales grew by 35.7% on a reported basis, reaching CHF 606.6 million, with a D2C share of 48.8% [55][56] Business Line Data and Key Metrics Changes - The top three running franchises, Cloudmonster, Cloudsurfer, and Cloudrunner, experienced growth between 60% and 140% in 2024 [44] - Apparel net sales exceeded CHF 100 million, with a constant currency growth rate of 51% [46][47] - In Q4, apparel sales grew by 77.5%, reaching CHF 32.6 million, contributing to over 5% of net sales [67] Market Data and Key Metrics Changes - Net sales in the Americas grew by 28.1% in Q4, with Brazil more than doubling its net sales compared to the prior year [58][59] - EMEA saw net sales of CHF 147.4 million in Q4, growing by 31% year-over-year, supported by retail stores in Paris and Milan [60] - APAC achieved a reported growth rate of 117.5% in Q4, with Japan and China being key drivers [61] Company Strategy and Development Direction - The company aims to become the most premium global sportswear brand, targeting a 26% net sales CAGR and a gross profit margin above 60% by 2026 [10] - Strategic partnerships with celebrities and athletes are central to brand building, enhancing visibility and consumer engagement [19][20] - The company plans to expand its retail presence, launching 19 new stores in iconic locations in 2024 [31][33] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in exceeding growth expectations, with a strong start to 2025 anticipated [39][81] - The company is cautious about macroeconomic conditions but remains optimistic based on strong preorders and brand momentum [97][98] - The focus will be on operational excellence and investments in infrastructure to support long-term growth [80][130] Other Important Information - The company achieved an operating cash flow of CHF 510.6 million, more than doubling year-over-year, with a total cash balance of CHF 924.3 million at year-end [74] - The company is committed to sustainability and plans to publish an impact progress report soon [51] Q&A Session Summary Question: Insights on Cloud 6's contribution to growth in 2025 - Management highlighted that Cloud has become an iconic staple resonating with younger consumers, with a classic campaign set to launch soon [89] Question: Guidance on sales growth by region and consumer environment in the U.S. - Management expects strong growth in Q1, with a focus on D2C and wholesale channels, while remaining prudent due to macroeconomic uncertainties [92][96] Question: Strategies for increasing apparel penetration and distribution - The company aims to elevate apparel's share of revenue to 10%, with a strong correlation between retail presence and apparel success [120] Question: Outlook on operational efficiencies and long-term objectives - Management plans to leverage G&A efficiencies and continue high marketing investments to drive growth and brand awareness [129][131]