Core Insights - Ford is launching a new program aimed at enhancing the ownership experience for its "Platinum Plus" pickup truck customers [1][2] - The "Platinum Plus" package represents the highest-end version of Ford's 2025 F-Series pickup trucks, starting at approximately $100,000 for Super Duty models [3] Group 1: Program Features - The new ownership experience includes services such as a personal concierge, virtual tutorial tours, gifts, accessory discounts, and a "Ford Protect Premium Maintenance Plan" covering 25,000 miles or two years [2] - The program consolidates various services previously offered individually and will evolve based on customer feedback and preferences [4] Group 2: Market Positioning - Ford views this enhanced ownership experience as a competitive advantage, aiming to meet the expectations of customers purchasing high-end Super Duty models [4] - The initiative is part of Ford's strategy to grow its premium offerings and improve customer satisfaction in the luxury pickup segment [4]