Question-and-Answer SessionAneesha ShermanBernstein Institutional Services LLC, Research Division Lot of cool products in that video. I'm eager to ask you a little bit more about the pipeline in 2026. But maybe to start with, one of the things that really stands out about the On brand relative to most of the other sportswear brands that you compete with is the premiumness. And this is something you're really passionate about. You recently described it as On super power. So let's start with that. Maybe you ...