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SCREENVISION MEDIA SCALES ROBUST NETWORK FOOTPRINT AND ADVERTISING REVENUES TO RECORD POST-PANDEMIC YEAR
Prnewswire· 2025-12-10 14:00
Core Insights - Screenvision Media is experiencing significant growth, with its network expanding to nearly 14,000 screens, regaining pre-pandemic levels and capturing approximately 45% of the market share [1][6] - The 2026 box office is projected to reach $9.5 billion, indicating a resurgence in moviegoing and increased interest from advertisers [2][4] - Screenvision's network includes a premium inventory network and a luxury network called Luxury Select, which targets affluent audiences in major U.S. markets [3][5] Company Developments - Screenvision has formed multiple renewals and new partnerships with theatre operators, enhancing its advertising capabilities and reach [1][2] - The company is entering a strong growth phase, driven by increased admissions, a larger national footprint, and advancements in technology and data intelligence [5][6] - The Luxury Select network provides brands with access to high-income demographics, allowing for premium storytelling and cultural relevance [3][4] Market Context - The theatrical experience is seen as a unique cultural moment, with Screenvision positioned as a trusted partner for cinemas to enhance guest experiences [4] - Anticipation for upcoming films in 2026, such as The Super Mario Galaxy Movie and Spider-Man: Brand New Day, is contributing to the positive outlook for the box office [4] - The cinema advertising landscape is evolving, with Screenvision leading the transition to a technology-enabled premium video channel [5][6]