Premiumisation Strategy
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Pernod Ricard and Trinchero in Definitive Agreement for the Sale of Mumm Napa Sparkling Wines
Businesswire· 2025-12-16 18:18
Core Insights - Pernod Ricard and Trinchero Family Wine and Spirits have signed a definitive agreement for the transfer of sparkling wine activities in the United States, including Mumm Sparkling California, Mumm Napa, and DVX [1][2] - The transaction will allow Trinchero to exclusively manufacture, produce, market, and distribute Mumm sparkling wines in the U.S., Canada, Mexico, and select Caribbean markets [2][3] - This acquisition is expected to enhance Trinchero's premium portfolio and strengthen its position as a leading U.S. wine supplier [3] Company Overview - Pernod Ricard is a global leader in the spirits and wine industry, with a portfolio that includes premium brands such as Absolut vodka, Chivas Regal, and Mumm champagnes, achieving consolidated sales of €10,959 million in fiscal year FY25 [6] - Trinchero Family Wine and Spirits, a family-owned company for over 75 years, has grown to be one of the five largest U.S. wineries, with a diverse portfolio of over 50 award-winning brands [7] - The transaction aligns with Pernod Ricard's strategy to focus on premium international spirits and champagne brands, reflecting its commitment to sustainable value creation [4]