Core Insights - The Spirits Strategies and Innovation conference will feature executives from major companies like Suntory, Brown-Forman, and Mast-Jägermeister, focusing on industry trends and innovations [1] - The event will take place on October 22 and 23 in London, highlighting the rise of non-alcoholic spirits and moderation in consumer demand [1][2] Group 1: Event Overview - The conference is organized in partnership with Arena International and will include roundtables for networking opportunities [2] - Key topics include the rise of moderation, premiumisation, and marketing strategies in a competitive market [2][3] Group 2: Day One Highlights - The first day will feature a panel discussing moderation with executives from Botivo, CleanCo, and Highland Boundary [2] - Racheal Vaughan Jones from Compass Box will address premiumisation as a central trend for distillers [3] - A panel on marketing tie-ups will include representatives from Mast-Jägermeister, Moth, Duppy Share, and Renais [3] - Brown-Forman will conclude day one with a discussion on cocktail culture [3] Group 3: Day Two Highlights - Day two will start with a keynote from Paul Thomas of Suntory Global Spirits, focusing on future trading conditions [4] - Christian Visalli from Familia Torres will discuss how legacy brands can succeed in the current market [4] - Raj Batra from Diistil will explore emerging product categories in Europe, followed by DioniLife's CEO discussing growth in RTDs [5] - Marian Bruce from Highland Boundary will highlight the role of women in breaking barriers within the spirits sector [5]