Core Insights - Just Bare®, a chicken brand under Pilgrim's, has achieved over $1 billion in annual retail sales in 2025, marking a 45% annual growth rate and establishing itself as a leader in the frozen and fresh chicken market [1][2]. Company Performance - Just Bare has grown its market share from 1% to 13% in three years, becoming the 1 brand in sales pace within the fully cooked chicken category [2]. - The brand's frozen fully cooked portfolio generates over $750 million in annual sales, driven by strong distribution growth across mass, club, and grocery stores [2]. Strategic Developments - Pilgrim's CEO Fabio Sandri highlighted that the milestone reflects the company's strategic investments in innovation and operational excellence [2]. - A new prepared chicken facility is being constructed in Walker County, Georgia, to meet the rising demand for high-quality, convenient protein solutions [3]. Brand Positioning - Just Bare emphasizes premium quality with all-natural chicken raised without antibiotics, additives, or preservatives, appealing to consumers seeking trustworthy meal options [5]. - The brand's Oven Roasted platform has gained popularity due to its clean-label ingredients and quick preparation time of 1.5 minutes [2]. Industry Context - Just Bare's growth aligns with JBS's long-term strategy to enhance its value-added and prepared foods capabilities globally [3]. - JBS presented an overview of Just Bare's growth and innovation strategy during its 2026 CAGNY presentation, showcasing the brand's role in strengthening the prepared foods business across the JBS portfolio [4].