Core Viewpoint - Instacart is discontinuing a price-testing program that allowed customers to see different prices for the same product, following concerns about pricing transparency and trust [1][3][5]. Group 1: Price Testing Program - The price-testing program aimed to help retailers understand customer price sensitivity but resulted in nearly 75% of grocery items being offered at multiple prices during the experiment [2][4]. - Customers reported seeing varying prices for the same items, such as different prices for a dozen Lucerne eggs ranging from $3.99 to $4.79 [4]. - Instacart will no longer support any item price testing services, although retailers can still set their own prices on the platform [3][5]. Group 2: Customer Trust and Transparency - The company emphasized the importance of trust, stating that customers should not have to question the prices they see [3][7]. - Instacart's decision to end the program reflects its commitment to transparency and affordability, especially during challenging economic times for families [3][6]. Group 3: Legal and Financial Context - Instacart recently agreed to pay $60 million in customer refunds to settle allegations of deceptive practices related to advertising free deliveries and undisclosed service fees [6]. - The company denied wrongdoing but chose to settle to focus on its business operations moving forward [6].