Core Insights - October Prime Day, also known as Prime Big Deal Days, is set to offer significant discounts on popular TV models from brands like Samsung, Hisense, and Sony, with notable price reductions already observed [1][42][43] Group 1: Discounts and Deals - Major discounts include $500 off the Samsung The Frame TV and $1,101 off a premium Sony smart TV [1] - The Sony Bravia XR QD-OLED Smart Google TV (65-Inch) is currently 31% off, making it a competitive option for consumers [5] - Hisense's 100-Inch Class U7 Mini-LED Google TV is available at its lowest price ever, featuring high-end specifications [7] - The Samsung QLED 4K The Frame LS03D TV (55-Inch) is being offered at a $500 discount, highlighting its popularity [8] - Hisense's Class U6 Series Mini-LED 4K UHD Smart Fire TV (55-Inch) matches its lowest price ever, appealing to gamers and movie watchers alike [10] - The LG C2 Series Class OLED Evo Smart TV (55-Inch) is discounted by over $500, while the LG OLED Evo AI 4K C5 Series Smart TV (65-Inch) is $1,200 off, marking significant savings [22][24] Group 2: Brand-Specific Highlights - Samsung's OLED 4K S90 Series TV (65-Inch) is $400 less than its previous price, making it a strong contender for buyers [13] - Sony's Bravia X90L LED 4K TV (65-Inch) is available at an all-time low price, appealing to gamers due to its compatibility with PlayStation 5 [27][28] - The Hisense Class QD6 Series QLED 4K TV is also highlighted for its competitive pricing during the sale [41] Group 3: Consumer Insights - The October Prime Day event is characterized by a wide range of TV sizes and features, catering to both high-end and entry-level consumers [42][43] - The deals are supported by extensive price history research, ensuring that consumers are presented with genuine discounts [4][35]