Core Insights - Amazon's extended Prime Day is expected to drive significant growth, but competitors like Walmart, Peloton, and Chewy are also poised to benefit from the increased retail traffic [2][3][4] Group 1: Amazon's Prime Day Impact - Amazon's four-day Prime Day event (July 8–11) is projected to generate approximately 10% daily growth across its various sales channels [2] - The extended duration of Prime Day allows competitors to capitalize on the high-traffic environment created by Amazon's event [3] Group 2: Competitor Strategies - Walmart and Target are implementing their own promotional events, such as "Black Friday in July" and "Circle Week," to position themselves as alternatives to Prime Day [2] - Peloton plans to offer deep discounts during this period to attract budget-conscious consumers [2] - Chewy is expected to launch pet promotions in response to Amazon's "Pet Day" to maintain its market position [2] Group 3: Market Dynamics - Amazon's inventory readiness, achieved through strategic forward-buying and regional logistics, has allowed for the extension of Prime Day, but this also provides competitors with an opportunity to benefit from increased retail traffic without the operational burden [3][4] - Investors are encouraged to consider companies that are leveraging the Prime Day momentum rather than solely focusing on Amazon [4]