Core Insights - Blis has integrated T-Mobile Advertising Solutions' app ownership and engagement data into its omnichannel demand-side platform, enhancing advertisers' access to precise datasets in digital marketing [1][2] - This integration allows Blis to be the only omnichannel DSP that combines T-Mobile's app insights with real-world movement patterns and verified transactions, providing a comprehensive view of consumer behavior [2][4] - The partnership aims to create a differentiated model for audience discovery and activation, focusing on privacy and maximizing advertising efficiency [3][5] Company Overview - Blis, founded in the UK in 2004 and headquartered in New York, employs over 300 global employees across 14 offices in 11 countries [7] - T-Mobile US, Inc. operates a nationwide 5G network and offers services through its subsidiaries, including T-Mobile, Metro by T-Mobile, and Mint Mobile [8] Technological Advancements - The integration of T-Mobile's high-intent behavioral data enhances Blis's existing capabilities, allowing for improved audience discovery and omnichannel activation [4] - Blis utilizes non-ID-reliant proprietary technology to help advertisers identify and convert high-value audiences with greater accuracy and efficiency [2][6] Market Positioning - The collaboration between T-Mobile and Blis positions them as leaders in providing durable advertising solutions in a privacy-first landscape, focusing on full-funnel outcomes that matter to brands and agencies [5][6] - Blis aims to expand visibility into premium environments and unlock deeper signals of audience intent, giving advertisers a performance edge [6]