Privacy vs. Protection
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Geotab Survey: 87% of Professional Drivers are Ready to Embrace In-Cab AI Coaching
Globenewswire· 2025-10-22 08:00
Core Insights - A pan-European survey by Geotab reveals that 87% of professional drivers prefer instant audio coaching based on AI analysis of in-cab video over storing inward-facing video for later review [1] - The survey highlights a "Privacy vs. Protection" dilemma, with 92% of drivers concerned about in-cab cameras, yet the same percentage willing to accept them if they could prove innocence in collisions [2] - There is an "education gap" among fleet managers regarding driver concerns about in-cab cameras, with significant worries about footage being misused, data security, and disciplinary actions [3] Industry Trends - The study indicates that drivers are pragmatic and open to technology, suggesting that education on the benefits of such systems can enhance acceptance and improve safety [4] - The ongoing driver shortage and operational pressures make the adoption of supportive technologies like AI coaching crucial for fleet managers [4] - Nearly 70% of drivers support technology adoption for performance enhancement, with 67% positive about using footage for constructive coaching [5] Methodology - The survey involved 3,514 professional lorry and van drivers across seven European countries, conducted online from October 2 to October 10, 2025 [6]