Core Insights - Fluent, Inc. has appointed Virginia Marsh as Head of Data & Agencies to enhance its data monetization strategies and expand its data intelligence infrastructure through a partnership with Databricks [1][4] - The initiative marks the launch of Fluent's dedicated data solutions arm, focusing on privacy-first data collaboration, real-time audience modeling, and scalable activation for agencies, platforms, and brands [2][3] Group 1: Strategic Developments - The partnership with Databricks aims to future-proof Fluent's audience strategy by developing data products that prioritize privacy, performance, and long-term growth [3] - The integration utilizes the Databricks Data Intelligence Platform and Delta Sharing protocol, enabling secure and compliant sharing of audience insights while maintaining control and measurement precision [3] Group 2: Leadership and Vision - Virginia Marsh brings over a decade of experience in retail, CPG, AdTech, and MarTech, leading Fluent's external data strategy to create privacy-safe, outcome-driven data products [4][5] - Marsh emphasizes the need for identity-resolved, real-time data that facilitates strategic collaboration, segmentation, and monetization beyond Fluent's immediate operations [5] Group 3: Technological Advancements - The Delta Sharing technology allows seamless collaboration and data sharing across organizational boundaries, enriching and activating high-intent audience segments across media platforms [8] - Fluent aims to automate insights and measurement through AI-powered modeling while monetizing owned data assets in a compliant and privacy-forward manner [8]