Core Insights - Kroger is reintroducing paper coupons in response to consumer demand, particularly appealing to older shoppers and those less digitally savvy [2][3] - The move reflects a broader strategy to enhance price perception and accessibility for all customer segments amid economic uncertainty [2][4] Group 1: Digital and Paper Coupons - Kroger has begun reintroducing paper coupons across all stores, indicating a shift in consumer preferences back to traditional shopping methods [2] - The interim CEO highlighted the importance of catering to a wider customer base, including those who may not have access to advanced technology [3] Group 2: Price Perception and Promotions - Since the start of the year, Kroger has lowered prices on over 3,500 items, leading to improved customer price perception across nearly all divisions [4] - The company is working with suppliers to simplify promotions and reduce costs, which is expected to enhance overall service [5] Group 3: Private Label Performance - Kroger's private label sales are outperforming national brands, with over $32 billion in sales last year, driven by premium-tier labels like Simple Truth and Private Selection [6]