Core Point - Colgate-Palmolive is set to launch new packaging and marketing strategies for its toothpaste products in response to concerns raised by Texas Attorney General Ken Paxton regarding the potential harm of fluoride marketing to parents and children [1] Company Actions - The company will implement changes in its packaging and marketing to address the concerns related to fluoride [1] Industry Context - The move reflects a growing scrutiny in the industry regarding the safety and marketing of dental products, particularly those containing fluoride [1]