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Core Insights - Beeline Holdings, Inc. has appointed Barry Levenson as Executive Strategic Advisor to enhance its funding strategy, product positioning, and operational scale [1][2]. Company Overview - Beeline Holdings, Inc. is a technology-enabled digital mortgage platform aiming to transform property financing through its AI-powered platform, focusing on speed, simplicity, and transparency [6]. Leadership and Expertise - Barry Levenson brings over 30 years of experience in mortgage banking, funding strategy, product development, and capital market execution [2]. - He is the Founding Principal and CEO of LK Secured Lending and has held significant roles in other financial institutions, including as Managing Director at PennyMac Financial Services and a founding executive at Countrywide Bank [3]. Strategic Goals - Beeline aims to achieve a revenue run rate of $100 million within 24 months, emphasizing disciplined capital management, product expansion, and improved funding efficiency as key components of this plan [4]. - The company is prioritizing organic growth and increasing marketing investments to support origination growth while maintaining a disciplined approach to expense management [5]. Market Positioning - The appointment of Levenson is seen as timely, as the company is positioning itself to capitalize on a stabilizing operating environment and improve loan economics [5].