Core Insights - Nexxen has launched a programmatic activation capability for native Smart TV advertising inventory, making it the first in the market to do so through its demand-side platform (DSP) [1][4][6] - Viewers spend an average of 10.5 minutes browsing content on Smart TV home screens, providing a significant opportunity for brands to engage with consumers during decision-making moments [2][5] - The new system streamlines the activation process for advertisers, allowing for real-time targeting and measurement of campaign outcomes [3][4] Company Overview - Nexxen is a global advertising technology platform that integrates data and advanced TV capabilities, offering a unified technology stack that includes both DSP and supply-side platform (SSP) [7] - The company aims to empower advertisers, agencies, publishers, and broadcasters by providing tools for discovery, planning, activation, monetization, measurement, and optimization [7] - Nexxen is headquartered in Israel and has a global presence with offices in the United States, Canada, Europe, and Asia-Pacific, and is publicly traded on NASDAQ under the ticker NEXN [8]