Programmatic Native Smart TV Activation

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Nexxen First to Market with Programmatic Native Smart TV Activation
Globenewswire· 2025-09-25 12:30
Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace Viewers spend up to 10.5 minutes browsing content on their Smart TV home screens, creating windows of attention in a highly visible environment NEW YORK, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the first-to-market ...