Property Fee Reduction
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降费潮来了!物业,躺着赚钱的日子彻底到头了
商业洞察· 2026-01-01 09:22
Core Viewpoint - The property management fee reduction trend is significantly impacting both homeowners and property management companies, leading to a dual scenario of homeowner savings and industry restructuring [4][5]. Group 1: Property Fee Reductions - Since 2025, property management fees have seen substantial reductions across various communities, with some fees halved, resulting in annual savings of over 1,000 yuan for homeowners [4][10]. - Specific examples include Nanchang's Ruido community reducing fees from 2.8 yuan/sqm to 2 yuan/sqm, and Wuhan's Langshi Licheng community cutting fees from 2.5 yuan/sqm to 1.1 yuan/sqm, a 56% decrease [9][10]. - A report from the China Index Academy indicates that the average property service price in 20 key cities dropped to 2.72 yuan/sqm/month by December 2025, a decrease of 0.23% year-on-year [11][14]. Group 2: Industry Challenges and Restructuring - Many property management companies are struggling with ongoing losses, leading to announcements of service withdrawals from various communities [22][23]. - Companies like China Overseas Property and Jinke Service have exited specific projects due to low occupancy rates and unpaid fees, with China Overseas Property reporting a withdrawal of 2,680 million sqm [24][32]. - The financial strain is evident in the earnings reports of listed property management companies, with a total revenue growth of 4.1% for 63 companies, but a decline in average gross profit by 2.0% [33]. - Notably, companies like Longfor Property reported a decrease in property management revenue, highlighting the industry's shift from profitability to survival [34]. Group 3: Future Outlook - The ongoing reduction in property fees is not an end goal but part of a broader industry reshaping, where only companies that enhance service quality will thrive [36].