Core Insights - BellRing Brands has extended its partnership with Numerator, emphasizing the importance of consumer panel data in enhancing visibility and insights for strategic decision-making [1][2][3] Company Overview - Numerator is a data and tech company that integrates first-party data from over 1 million US households with advanced technology to provide comprehensive consumer insights for the market research industry [4] - The company has a workforce of 5,400 employees globally and serves 80 of the top 100 CPG brands [4] Industry Trends - The health and wellness category is rapidly evolving, with protein becoming a significant focus for consumers [2] - There is a growing demand for convenience, value, and innovation in protein-based nutrition, influenced by the rise of GLP-1 medications [3] Strategic Focus - BellRing Brands aims to expand household penetration of ready-to-drink (RTD) shakes and strengthen its leadership position in the protein market [3] - The partnership with Numerator provides BellRing Brands with deep consumer insights to tailor products effectively and position the brand for sustained growth [3]